Stop-motion campaign video and high-resolution print pieces, for feature film launch.
20th Century Fox called on Swordfish to help create a viral marketing campaign for the feature film “A Cure for Wellness”. The request was challenging – replicate a 15-second film trailer made completely out of pharmaceutical pills, and create a high-resolution movie poster using the same technique. After eight solid days of stop-motion animation we completed the film trailer and poster with a few days to spare before the film’s release. The result was a huge success, garnering the viral attention 20th Century Fox was looking for.