Web spot for Confluent
To create a web spot that explains, to a tech-savvy IT audience, the concept of real-time data event streaming.
Most explainer videos are all it bit, well... meh. So, we’re amping up this explainer by creating the whole piece as motion graphics In a multidimensional world. We tell our story by using particle swarms that represent data in literal motion. The particle storms resolve into objects that help tell our story.
The client came to us with a draft narrative that ran three minutes. To meet budget parameters we took their script and crafted a shorter story while protecting all their key points. After several rounds of storyboard and styleframe creation we set to work building the animation.
